Non-member class indoctrination strategy
Let's visit the question of why non-member classes are used almost exclusively for inducting and indoctrinating new members rather than actual public meetings of the church. This is a powerfully effective approach for attracting the right personality type, but interestingly enough, it's not at all how it was done in the first century. Why is that? Answer: message control. Since most visitors never come back after the first class, recruiting is purely a numbers game. The more "contacts" you funnel into the class through knocking on doors, the more prospects you have. The first class weeds out the ones who know enough about the Bible to smell a skunk. Those will never come back. The second class weeds out those who don't know anything about [...]
